This latest edition of the MPEGIF Master Class, produced in cooperation with the University of St Petersburg (Russia), brings together senior executives and experts in digital television with a track record of pioneering new advanced technology, innovative service offerings with new business models. They will share their experiences, both good and bad, and expertise with a focus on technological progress and challenges, regulatory and commercial issues, and opportunities in the overall ecosystem of Digital Television. Highlights will include insights into the following:

- How digital media standards will evolve to guarantee best-of-breed solutions
- The success factors for hybrid services bringing broadcast and unicast content together in a common platform
- How the multi-screen service will evolve as content is re-purposed and transformed for viewing on a wide varietyof end user devices
- How the increase in unicast personalized video leads to a myriad of business opportunities
- Aspects of next generation digital broadcast from mobile to online video to HD and above as well as the challenges seen around the world regarding the transition to digital TV.

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PROGRAM

1:30 – 1:35 p.m.

Welcome

David Price -- Vice President, MPEGIF/ Vice President, Harmonic
Sebastian Moeritz -- President, MPEGIF / CEO, dicas

1:35 – 1:50 p.m.

Keynote 1:

Jeff McSchooler - VP of Engineering, EchoStar Broadcasting Corporation

1:50 – 2:05 p.m.

Keynote 2:

Kevin Baughan, Director of Technical Strategy, Virgin Media
Presentation

2:05 – 2:20 p.m.

Keynote 3:

Dieter Engel, Senior Vice President, Product Development Media Services, Deutsche Telekom AG
The Future of TV

2:20 – 2:55 p.m.

Panel 1: The Evolution of New Business Models for Existing Service Operators

Moderator:
Sebastian Moeritz - President MPEGIF/CEO dicas
David Price -- Vice President, MPEGIF/ Vice President, Harmonic

Speakers:
- Manuel Gutierrez, CEO & President, TDVision Systems
Presentation
- Dieter Engel, Senior Vice President, Product Development Media Services, Deutsche Telekom AG
- Kevin Baughan, Director of Technical Strategy, Virgin Media
- Jeff McSchooler, VP of Engineering, EchoStar Broadcasting Corporation
- Matthew Huntington, Vice President Product Marketing, Open TV
Presentation

How will service operators make technology work for them to bring profitable personalized services to the viewer? How can this attract advertising revenue or will subscription revenues be necessary, at least initially? How will they embrace new services such as mobile video and 3D?

2:55 – 3:15 p.m.

Break

3:15 – 3:20 p.m.

Welcome Back: MPEGIF Update and Logo Qualification Program Awards

David Price -- Vice President, MPEGIF/ Vice President, Harmonic
Sebastian Moeritz -- President, MPEGIF / CEO, dicas

3:20 – 3:35 p.m.

Keynote 4:

Casey Harwood, Senior Vice President Turner Europe, Turner Broadcasting
Presentation

3:35 – 3:50 p.m.

Keynote 5:

Bob Luff, EVP & Chief Engineering Officer, Nielsen

3:50 – 4:05 p.m.

Keynote 6:

Stuart Collingwood, Vice President EMEA, Sling Media

4:05 – 4:40 p.m.

Panel 2: Is this an Opportunity for New Service Providers to Emerge

Moderator:
Sebastian Moeritz - President MPEGIF/CEO dicas
David Price -- Vice President, MPEGIF/ Vice President, Harmonic

Speakers:
- Casey Harwood, Senior Vice President Turner Europe, Turner Broadcasting
- Bob Luff, EVP & Chief Engineering Officer, Nielsen
- Stuart Collingwood, Vice President EMEA, Sling Media
- Robin Wilson, Vice President Business Development, NagraVision
- Ross Biggam, Director General, Association of Commercial Television in Europe
Presentation

With the torrent of new ways to consume video will this mean an increasing number of ways for the viewer to receive video content? Does this mean that the conventional TV is going to be replaced by laptop viewing (like the fixed phone line business has been cannibalized by wireless phones). Can the various new video delivery models coexist with the old networks and is there value in offering hybrid services? Will You-Tube ever become profitable or is there just too much money chasing an insufficient consumer demand?

4:40 – 5:25 p.m.

Panel 3:

Speakers:
- Mark Krivosheev, Chief Scientist, State Radio Research & Development Institute (NIIR) Moscow
Presentation
- Kaliu Kukk, Deputy General Director, Join-Stock Company “Telecom”, Moscow
Presentation
- Alexander Umbitaliev, Director, Television Research Institute, St.Petersburg
- Professor Konstantin Glasman, Head of Video Systems Department at St.Petersburg State University of Film and Television

5:25 – 5:30 p.m.

Summation & iPod Drawing

Sebastian Moeritz - President, MPEGIF/CEO dicas
David Price - Vice President, MPEGIF/Vice President, Harmonic Inc.

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